Captcha Ads, say it ain't so

The other day a developer friend showed me a link to this website http://www.solvemedia.com that deals with setting up captchas which are served through ads. Immediately I said out loud, "this is not good, ads inside captchas, what are these people thinking" Users will simply abandon the site, I thought. 

Then my friend walked me through the submission process of a site were these captchas are being utilized. I have to say that my experience was quite pleasant and I didn't have to squint my eyes or run around circles in order to figure out what the captcha said. All I had to do was give an answer to my ad master and it would let me proceed through the forbidden gate to the next step. At least that was the comfort level I felt in dealing with this new breed of ad desemination. It was many times easier to deal with ads and captchas in this manner, all I basically had to do was type in a cachphrase or answer a question. 

Soon after my realization of how easy it was to breeze through captchas  I tried refreshing the page a few times, I began having doubts related to this new ad delivery medium, I felt that it wouldn't be secure if its easily predictable. Say your the New York Times and you purchase a block of ads, how many different ads are you going to make considering hackers can program bots to easily predict the answers to your ads? My friends rebuttal was that the captachs are built using Flash. 'm sure there are libraries out there that can easily disipher what's going on and hack through it and what's worse is it won't work on the iPad!(jk)

This gives me comfort, because in my rational for which path this technology can evolve towards a predictable path started to emerge. I hate adding fuel to the user design mess of a fire that exists on the web, especially on news some sites that have 80% of screen real estate dedicated to ads, but what if web developers in the future decide to use these ad captchas on every other paragraph your scrolling down to read as a switch of sorts to view new content. All it takes is a network or two of popular websites to adopt this technology in a widespread manner to begin a new breed of Internet greed. 

I'm hopping security concerns will keep this greedy ad medium at bay and recaptcha supporting literature